One of the fundamental differentiators for business is technology. In fact, technology is one of the primary generators of business value. As a company grows, globalization and scalability become important considerations in a diversified marketplace. IT then takes a central seat in the business engine and it becomes imperative for an organization to focus on technology to deliver greater customer value. At this stage, companies can no longer afford to ignore innovations and insights that IT can enable.
IBM has a long and proud heritage of generating higher value by managing for the long term, creating new markets and moving to the future. In the words of Ginni Rometty, “Make IBM the most essential company – to clients and to the world. It is a lofty goal, but that is our heritage.”
Today, at ImperaTives 2012, there are leaders from across the country to explore key business imperatives and to reflect on how technology can unleash their organization’s potential.