New client acquisitions are the key to any business for growth and the process can be very strenuous. It takes time and money. Once a new client enters the business, it is even more important to retain them as a client. Marketing plays a critical role here, but technology can significantly contribute to this in this process.
At IBM, we follow a five step model to acquire clients. In every step, technology amplified the marketing activity and assisted with research.
In the following video, Lisa Gilbert, Vice President of Marketing, IBM Growth Markets speaks about how technology can help and fuel the profession of marketing.
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